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Description

📌 Short Outline of Digital Marketing

  1. ✅ What is Digital Marketing?
  2. ✅ Main Types:
  3. SEO (Search Engine Optimization)
  4. Social Media Marketing
  5. Content Marketing
  6. Online Advertising (PPC)
  7. ✅ Key Tools:
  8. Google Analytics
  9. Meta Business Suite
  10. Canva / ChatGPT
  11. ✅ Campaign Steps:
  12. Identify Target Audience
  13. Set Goals
  14. Choose Channels
  15. Analyze Results


Course content

Content Creation with AI Tools

1. Introduction to Content Creation with AI Tools

  1. Introduction to simple AI tools for content creation
  2. Tools: Canva AI, Lumen5, Copy.ai

2. Graphic Design with Canva AI

  1. Using Canva AI for designing graphics, infographics, and images
  2. Creating smart templates and visuals

3. Video Creation with AI Tools

  1. Creating professional videos using AI tools like Lumen5 and Animoto
  2. Converting text into engaging video content

4. Content Writing with Copy.ai

  1. Generating text and copywriting for ads and content with AI tools like Copy.ai and Jasper
  2. Crafting persuasive marketing copy

5. Podcast Creation with AI

  1. Using AI-based platforms like Descript for recording, editing, and producing podcasts
  2. AI tools for transcription and enhancement

6. Editing and Creating Audio/Video Content

  1. Using Descript and other AI tools for easy editing of videos and audio content
  2. Streamlining the production process with AI


SEO with AI Tools

1. Introduction to SEO

  1. Understanding the basics of SEO
  2. Importance of SEO for website ranking
  3. How search engines work

2. Keyword Research with AI Tools

  1. Using AI tools like Ubersuggest, Google Keyword Planner, and AnswerThePublic to find keywords
  2. Analyzing search volume, competition, and intent

3. On-Page SEO

  1. Optimizing website pages: titles, meta descriptions, headers, and image alt text
  2. Improving internal linking and page structure

4. SEO Content Creation with AI

  1. Writing SEO-friendly content using Copy.ai and Jasper
  2. Understanding keyword density and natural placement in content



1. Introduction to Email Marketing and Campaigns

Introduction to the basics of email marketing

Choosing an email service provider

Collecting email lists

Designing effective emails

Writing catchy subject lines

Sending campaigns to the email list

2. Introduction to Google Analytics

  1. Understanding the purpose of Google Analytics
  2. Creating an account
  3. Setting up a property
  4. Overview of key metrics

3. Digital Marketing Project

  1. Final Digital Marketing Campaign
  2. Create and execute a real-world digital marketing campaign, including SEO, social media, and email strategies


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