1. Introduction to Email Marketing and Campaigns
Introduction to the basics of email marketing
Choosing an email service provider
Collecting email lists
Designing effective emails
Writing catchy subject lines
Sending campaigns to the email list
2. Introduction to Google Analytics
- Understanding the purpose of Google Analytics
- Creating an account
- Setting up a property
- Overview of key metrics
3. Digital Marketing Project
- Final Digital Marketing Campaign
- Create and execute a real-world digital marketing campaign, including SEO, social media, and email strategies