Digital marketing was created as a result of the internet revolution and the rapid growth of technology in the late 20th century. Here's a simple timeline of how it came to life:

🕰️ Origins of Digital Marketing:

1990s – The Internet Goes Public

The World Wide Web was launched in 1991.

Companies started creating websites to promote their products.

The first clickable banner ad appeared in 1994 (by AT&T).

Late 1990s – Search Engines & Email Marketing

Search engines like Yahoo! (1994) and Google (1998) began.

Businesses started using email for newsletters and promotions.

Early 2000s – SEO and Content Marketing Rise

SEO (Search Engine Optimization) became important.

Blogging and article marketing started growing.

2004–2010 – Social Media Explosion

Platforms like Facebook (2004), YouTube (2005), and Twitter (2006) launched.

Social media marketing became a new way to connect with audiences.

2010s – Mobile & Data-Driven Marketing

Smartphones changed user behavior—mobile-first marketing began.

Analytics tools like Google Analytics made tracking and targeting easier.

Today – AI, Influencers, Automation & Personalization

AI tools, chatbots, email automation, and influencer marketing dominate.

Personalization and customer experience are key.

Module 1: Introduction to WordPress

1. Session 1: What is WordPress? Overview and Setup
2. Session 2: Installing WordPress and Basic Setup
3. Session 3: Themes, Pages, and Posts
4. Session 4: Widgets and Menus

Module 2: Content Management

1. Session 5: Writing and Publishing Posts
2. Session 6: Media Management (Images, Videos)
3. Session 7: Creating Pages vs Posts
4. Session 8: Basic SEO with WordPress

Module 3: Customization & Plugins

1. Session 9: Advanced Theme Customization
2. Session 10: Installing and Using Plugins
3. Session 11: Using CSS for Customization
4. Session 12: Adding E-commerce with WooCommerce

Module 4: Website Optimization & Security

1. Session 13: Speed Optimization
2. Session 14: Performance Monitoring
3. Session 15: Website Security
4. Session 16: Regular Maintenance & Troubleshooting

Module 5: Final Project

1. Session 17: Build Your Website (Blog, Business, Portfolio)
2. Session 18: Final Project Feedback

Content Creation with AI Tools

1. Introduction to Content Creation with AI Tools

1. Introduction to simple AI tools for content creation
2. Tools: Canva AI, Lumen5, Copy.ai

2. Graphic Design with Canva AI

1. Using Canva AI for designing graphics, infographics, and images
2. Creating smart templates and visuals

3. Video Creation with AI Tools

1. Creating professional videos using AI tools like Lumen5 and Animoto
2. Converting text into engaging video content

4. Content Writing with Copy.ai

1. Generating text and copywriting for ads and content with AI tools like Copy.ai and Jasper
2. Crafting persuasive marketing copy

5. Podcast Creation with AI

1. Using AI-based platforms like Descript for recording, editing, and producing podcasts
2. AI tools for transcription and enhancement

6. Editing and Creating Audio/Video Content

1. Using Descript and other AI tools for easy editing of videos and audio content
2. Streamlining the production process with AI

SEO with AI Tools

1. Introduction to SEO

1. Understanding the basics of SEO
2. Importance of SEO for website ranking
3. How search engines work

2. Keyword Research with AI Tools

1. Using AI tools like Ubersuggest, Google Keyword Planner, and AnswerThePublic to find keywords
2. Analyzing search volume, competition, and intent

3. On-Page SEO

1. Optimizing website pages: titles, meta descriptions, headers, and image alt text
2. Improving internal linking and page structure

4. SEO Content Creation with AI

1. Writing SEO-friendly content using Copy.ai and Jasper
2. Understanding keyword density and natural placement in content

Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, TikTok)

Module 1: Introduction to Social Media Marketing

1. Overview of Social Media Marketing
2. Goal Setting and Strategy
3. Audience Understanding & Analytics Tools

Module 2: Facebook Marketing

1. Setting up and Optimizing Facebook Page
2. Creating Engaging Content and Ads
3. Analyzing Insights

Module 3: Instagram Marketing

1. Profile Optimization and Content Creation (Reels, Stories)
2. Instagram Ads and Performance Tracking

Module 4: Twitter Marketing

1. Optimizing Twitter Profile
2. Crafting Tweets & Running Ads
3. Analyzing Twitter Analytics

Module 5: LinkedIn Marketing

1. Profile Setup and Content Strategy
2. LinkedIn Ads and Lead Generation
3. Analyzing Insights

Module 6: TikTok Marketing

1. Profile Setup and Viral Content Creation
2. Running TikTok Ads
3. Analyzing TikTok Metrics

Module 7: Advanced Social Media Strategies

1. Cross-Platform Marketing
2. Influencer Marketing and Automation Tools
3. Measuring ROI

Module 8: Final Project

1. Developing a Social Media Strategy
2. Campaign Execution and Review

1. Introduction to Email Marketing and Campaigns

Introduction to the basics of email marketing

Choosing an email service provider

Collecting email lists

Designing effective emails

Writing catchy subject lines

Sending campaigns to the email list

2. Introduction to Google Analytics

1. Understanding the purpose of Google Analytics
2. Creating an account
3. Setting up a property
4. Overview of key metrics

3. Digital Marketing Project

1. Final Digital Marketing Campaign
2. Create and execute a real-world digital marketing campaign, including SEO, social media, and email strategies